McDonalds, what does it mean to you? Essay -- essays research papers

Marketing Management 3-430 Current Issues PaperMcDonalds, What Does It besotted to You? McDonalds Corporation has held a prominent position in the fast-food market for much of its existence. A person would be hard pressed to find consumers who would not readily recognize the famous golden arches, as the company has expanded its market globally. However, as global consumer tastes shift to a more heath-conscious public which cares little about super sizing and more about slenderizing the popular burger chain has been experiencing a drop in sales. McDonalds strategy for its globalization political program has include the concept of localizing their product (to a degree) for an international market for example, local managers in British versions of the restaurant are able to make their own decisions that pertain to adapting to the live market. A difficult challenge for the corporations marketing team is how to reposition this wildly successful brand in a stagnant British market.McDo nalds, which has operated in London successfully for thirty years, has recently become aware of dropping sales which have been attributed to the countrys growing health concerns. The plan the British marketing team has developed includes sending the famous golden arches on hiatus while a new campaign will strain to reposition the fast-food chain as a healthy choice for consumers. The theory is interesting, due to McDonalds strong consu...

The Eating Behaviour of Young People Essay -- Adolescence

Adolescence is a stage in life that has many biological, cognitive and sociocultural changes. This stage in life is when individuals are most vulnerable and health behaviors play an important role in their future. An adolescent today is bombarded with many behaviors that can affect their future such as smoking, drug use, and sex. These behaviors can add immediate and severe consequences but there are other health behaviors such as eating choices and physical activity that can carry seeks as well (Lytle, 2002).Lytle explains that there is data that suggests that adolescents current eating behaviors are putting them at risk for many different diseases later in life. Some of those diseases include cardiovascular disease, cancer, osteoporosis, obesity and type 2 diabetes. Adolescents today have decreased physical activity and poor diet habits which makes fareal issues for adolescents a very important topic that needs to be addressed (Lytle, 2002).Cardiovascular disease begins in ch ildhood. A study completed by Kelley, Krummel, Gonzales, Neal and gatherch examined 279 children. in that respect hypothesis was that children who were at high risk for cardiovascular disease based on their family history would have diets that were different than the low risk children. The childrens height, weight, and bring cholesterin were measured and each child filled out a food frequency questionnaire. 23% of the children were at risk for cardiovascular disease and their cholesterol was significantly higher. However intakes of energy, fat, cholesterol and fiber were similar in both the high risk and low risk groups. The researchers concluded that all children whether high risk or low risk need to change their dietary patterns in order to prevent cardiovascular disease. Those at high risk need particular proposition guidelines in order to lower their risk for the disease. Healthcare professionals must promote the healthy benefits of healthy eating habits to both children and their families and finally it is critical that public health research address behavior modification in children (2004).Diets high in saturated fat, total fat, sodium and low in fiber are associated not only with cardiovascular disease but also some types of cancer. Also diets low in fruits and vegetables are associated with increased risk of some types of cancer. National nutrition surveillance data ... ...zine and have their stories told to millions of readers. Keri Kulik, an exercise physiologist, who helped the Schalls with monthly strategies to meet their goals, followed them for the next 6 months. Each month Keri gave the Schall family key strategies for success. Strategies started small like travel two nights a week together, watching less television and decreasing soda intake. By month 3 the family was including more sports like cycling, tennis and baseball game in their routine also they have started circuit weight training together and have been drinking more water. By m onth six the Schalls have consistently included exercise in their daily life and love it. They had one goal as a family and that was to increase physical activity, at a time the Schalls are interested in working on their diet. They had made a consistent effort to eat a healthy breakfast both morning and include more healthy meals and snacks in their day. As Keri stated, they now see the big picture and are motivated to continue their healthy lifestyle. Fit Family Fit Kids has shown how making small behavior changes in one families life can make big changes in both parents and childrens health (Fitness, 2005).

Essay on Male Prejudices in Susan Glaspells Trifles :: Trifles Essays

Male Prejudices in Trifles      Susan Glaspells Trifles explores male-female relationships through the murder investigation of the character of Mr. Wright. The play takes place in Wrights country farmhouse as the men of the play, the county attorney, the sheriff, and Mr. Hale, search for turn out as to the identity and, most importantly, the motive of the murderer. However, the clues which would lead them to such atomic number 18 never found by the men. Instead it is their female counterparts who discover the evidence needed, and who atomic number 18 able to do so because of their gender.   The male investigators need to find, as Mrs. Peters puts it, a motive something to show anger, or--sudden feeling (357). Yet the men never see the uneven sewing on a quilt Minnie Wright was working on before the murder. The quilt is a symbol of Minnies agitation--her anger. The men, though, laugh at the womens wonderings about the quilt. To them it is of little importance .   Likewise, the bird and its cage are easily dismissed. In fact, the men just as easily believe a lie about this bird and cage. When the cage is noticed, its broken door overlooked, the county attorney asks, Has the bird flown? Mrs. Peters replies that the cat got it (360). There is actually no such cat, entirely the men do not know that and never question the existence of it. The bird, however, is vital to the case. Mr. Wright killed the bird, Minnies bird, which whitethorn have provoked her to then kill him. In addition, the strangling of Mr. Wright, a form of murder which perplexes all when a gun was handy, is reminiscent of the strangling of that bird. It is some other answer to the mens questions, but an answer they never find.   The women, on the other hand, take note of all they see. They notice not only the bird, the cage, and the quilt but other things that the men call trifles, like Minnies frozen preserves and her request for her apron and shawl. These women a re united, it seems, not only as country wives or as neighbors but on the basic level of womanhood. This is apparent from the start of the play. Mrs. Hale and Mrs. Peters stand close together near the door, emotionally bonded throughout the play and, here, physically, in a way, too.   Mrs.